The front-end operating system for fertility and specialty clinics
Your clinic leaks patients at eight stages. GrowthOS closes every one.
From the first search to years after treatment. One system runs your ads, answers every inquiry, keeps patients moving through consult and treatment, and brings them back for the eggs and embryos they already stored.
See where your clinic leaks, benchmarked against the clinics we run. Your report arrives in your inbox in a few minutes.
8 stages · 10 leaks
- Stage 1: Get foundThe Invisible Clinic
- Stage 2: First responseThe Form That Kills
- Stage 3: Nurture and qualifyThe Silent Middle
- Stage 4: Book and show upThe Empty Chair
- Stage 5: Consult to commitmentThe Consult Cliff
- Stage 6: In treatmentThe Mid-Journey Walkaway
- Stage 7: After the cycleThe Full Tank
- Stage 8: Advocate and returnThe Forgotten Graduate
- median first reply to a patient message
- 2 sec
- of patient messages answered in under 60 seconds
- 94%
- patient conversations handled in the last 90 days
- 16,900+
- clinic accounts live in 5 countries
- 90+
Live GrowthOS figures, active clinic accounts only, last 90 days. First reply measured on text, WhatsApp, web chat and social messages.
The GrowthOS Map
One map, from the first search to the last stored embryo.
Every stage has a leak. Every leak has a module that closes it. Your onboarding, your reports and your audit all follow the same map.
Stage 1 · Get found
The leak · The Invisible Clinic
You never show up at the search. The right patients never find you, and the ads meant to reach them run unwatched.
HOW GROWTHOS CLOSES IT
Campaigns drafts the landing page, emails, texts and ads together. Ads Manager watches spend against booked consults, not clicks, without sending health data to an ad platform. Outreach reaches referring doctors and partner practices.
- Campaign engine
- Ads Manager and AI Ad Optimizer
- Landing pages
- Quiz funnels
- Events
- Website management and SEO
- Doctor referral campaigns
- Server-side conversion tracking
What the patient is thinking
“I'm comparing clinics at 11pm and reading everything.”
Stage 2 · First response
The leak · The Form That Kills and The 13-Hour Patient
An inquiry lands at 9pm and waits until morning. By then the patient has booked with the clinic that answered first.
HOW GROWTHOS CLOSES IT
The AI front desk answers every message in seconds, on text, WhatsApp, web chat, email and social, in your voice. The forms already on your website feed straight in. It qualifies, books on your real calendar and hands off with the full history.
- Website lead sources
- AI front desk
- Voice AIADD-ON
- Phone trees
- Call intelligence
- Forms and lead scoring
- AI lead discovery
2 sec
median GrowthOS first reply to a patient message. About 94% are answered in under a minute.
Live GrowthOS data, active clinic accounts, last 90 days
Stage 3 · Nurture and qualify
The leak · The Silent Middle
Patients who are not ready today never hear from you again.
HOW GROWTHOS CLOSES IT
Sequences follow up over days and weeks on every channel. The Qualification Agent checks fit with your own questions, on forms and in chat. Reactivation works the dormant list instead of deleting it.
- Email and SMS sequences
- Qualification Agent
- Unified inbox with contact owners
- Follow-up reminders
- Reactivation campaigns
- Newsletters
- Workflows and automations
What the patient is thinking
“I'm not ready yet. Don't forget me, and don't spam me.”
Stage 4 · Book and show up
The leak · The Empty Chair
The consult is booked, then missed, and nobody follows up.
HOW GROWTHOS CLOSES IT
Appointments syncs every booking and sends reminders on the channel the patient chose. AI Staff hands your team a written briefing before each consult. The Waiting Room and Telehealth run the visit itself.
- Booking and appointment automations
- Consult Booking Agent
- Patient Onboarding Agent
- Patient Waiting RoomADD-ON
- Telehealth and virtual visitsADD-ON
- Cross-location recognition
34%
average relative drop in missed appointments when phone or SMS reminders are sent (29 studies).
Hasvold and Wootton, J Telemed Telecare, 2011.
Stage 5 · Consult to commitment
The leak · The Consult Cliff and The Money Stall
The consult happens, the commitment does not. Paperwork, records and cost stall the yes.
HOW GROWTHOS CLOSES IT
Pipeline flags a stalled decision before it goes cold. ChartAI requests outside records for you. Consent sends documents and education before the visit. Invoicing sends a payment link.
- Pipelines with leak stages
- Leak Stages
- Consent and educationADD-ON
- ChartAI records retrieval
- Billing automation
- Stage-to-stage timing
39%
of the reasons patients give for stopping fertility treatment are postponement (22 studies, 21,453 patients).
Gameiro et al., Hum Reprod Update, 2012.
Stage 6 · In treatment
The leak · The Mid-Journey Walkaway
A cycle-timed test is missed, the cycle slips a month, or the patient quietly stops.
HOW GROWTHOS CLOSES IT
Cycle Coordinator works out when each patient is due, books the test in the right window and checks in until it is done. Escalations reach a person with context in minutes.
- Cycle and Treatment Coordinator
- Crisis Triage Agent
- EHR integrations
- GrowthOS mobile app
19%
of the reasons patients give for stopping are organizational or clinic problems.
Gameiro et al., Hum Reprod Update, 2012.
Stage 7 · After the cycle
The leak · The Full Tank
Eggs and embryos sit in your tanks for years while the patient goes quiet.
HOW GROWTHOS CLOSES IT
Keep records what each patient has stored, reaches out on anniversaries and renewal dates, and gives patients a secure link to decide what comes next. It pauses after a loss and logs every touch.
- What each patient has with you
- Storage and return outreach
- A private link for every patient
- Results you can publish
52.5%
of US fresh IVF cycles that froze embryos never had a later frozen transfer.
Christianson et al., F&S Reports, 2020.
Stage 8 · Advocate and return
The leak · The Forgotten Graduate
Happy patients are never asked for a review, a referral or a return visit.
HOW GROWTHOS CLOSES IT
Reviews brings your Google reviews into one place with AI-drafted replies and asks for new ones at the right pipeline stage. Referral Accounts tracks and thanks the doctors who send you patients.
- Google reviews and replies
- Review requests from pipeline stages
- Referral asks and doctor thank-yous
- Alumni journeys and retargeting
- Newsletters to alumni
What the patient is thinking
“They were there for me. I'll tell people.”
Two layers sit around the journey: the Basics (domains, email, texting registration, integrations, team), set up and verified before anything else, and Measure (reports, funnel stages, goals), which times every stage. See how setup works.
Stages 4 to 8
Everyone else stops at the booking. That is where most of the value is.
A chatbot can answer a lead. A CRM can hold a record. Neither notices the patient who froze eggs in 2021 and never came back, or the family with two embryos left in storage. GrowthOS does.
52.5%
of US fresh IVF cycles that froze embryos never had a later frozen transfer.
Christianson et al., F&S Reports, 2020.
5.7%
of egg-freezing patients came back to use their eggs within 5 to 7 years.
Lee et al., Am J Obstet Gynecol, 2025.
39%
of patients with stored embryos report high conflict over what to do with them.
Lyerly et al., Human Reproduction, 2011.
NEW · STAGE 7 · THE FULL TANK
INCLUDED IN EVERY PLAN
Keep. For every egg, embryo and sample still in your tanks.
Keep records what each patient has stored, reaches out on storage anniversaries and renewal dates, and gives patients a secure link to see what they have and decide what comes next. It pauses automatically after a loss. Every touch is logged, so you can measure who returns.
How Keep worksWhat the research says
Patients rarely leave because of the medicine. They leave in the gaps.
Every number here comes from published research, cited in full. Your own numbers come in your Leak Map.
39%
of the reasons patients give for stopping fertility treatment are postponement (22 studies, 21,453 patients).
Gameiro et al., Hum Reprod Update, 2012.
19%
of the reasons patients give for stopping are organizational or clinic problems.
Gameiro et al., Hum Reprod Update, 2012.
34%
average relative drop in missed appointments when phone or SMS reminders are sent (29 studies).
Hasvold and Wootton, J Telemed Telecare, 2011.
Your AI team
You are not buying software to run. You are staffing every stage.
STAGE 1 · GET FOUND
AI Media Buyer
Builds, launches and optimizes your Google and Meta ads with healthcare-compliant copy.
STAGE 2 · FIRST RESPONSE
AI Front Desk
Answers every inquiry in seconds on every channel, qualifies, books and knows when to hand off.
STAGE 3 · NURTURE
AI Nurture Rep
Follows up across days and weeks, adapting tone to where the patient is emotionally.
STAGE 4 · BOOK AND SHOW UP
AI Staff
Reads the full history before a consult, a crisis or a hot lead, and hands your team a written briefing.
STAGE 7 · AFTER THE CYCLE
Keep
Checks in with every patient who has eggs, embryos or samples in storage, for as long as they are stored.
STAGE 8 · ADVOCATE
AI Reputation Manager
Asks happy patients for reviews at the right moment and drafts your replies.
The Basics · Setup
We connect the plumbing first, and prove it works.
Your existing website forms start sending leads in on day one. Your domain, sending email, texting registration and EHR are checked against the live systems, not a checkbox. Then we walk your team through the Map, stage by stage.
- Connect the forms and campaigns you already run
- Verify domains, email and texting registration
- Train the AI on your clinic, services and voice
- Turn on each stage of the Map, in order
Works with what you run today
CRM
- Salesforce
- HubSpot
- GoHighLevel
- Zoho
- Keap
EHR AND PRACTICE SYSTEMS
- ModMed
- Bloomic
- Artisan
- VRepro
- SIGHA
- MedITEX
- Veracity
- Tebra
- IMS
- nAble
- OptiMantra
- Solux
Don't see yours? We build the interface to any EHR.
Replace your CRM, migrate at your own pace, or run GrowthOS alongside it. The AI works inside Salesforce, HubSpot and GoHighLevel conversations either way.
Built for healthcare from day one, not a generic tool in a lab coat.
HIPAA and BAA
Patient data handled to clinical standard, with a signed BAA.
Consent built in
Texting registration and consent language designed for clinics.
Clinical guardrails
The AI knows what your specialty must never say.
Grief-aware
Outreach pauses after a loss, and tone follows the patient.
Research-grade data
Every stage change is timestamped, so you can measure and publish.
One plan
GrowthOS Growth. The whole Map.
Every stage, the full AI team and Keep, included. Pricing is tailored to your clinic and number of locations, and shared in your demo. Monthly, six-month and annual terms.
Book a demoADD WHERE YOU NEED MORE
- STAGE 2Voice AI
- STAGE 4Patient Waiting Room
- STAGE 4Telehealth
- STAGE 4Custom AI Agent
- STAGE 5Consent & Education
- ANY STAGEWebsite Management
Why I built this
“AI transformed the lab side of fertility medicine. Nobody modernized the front end. After 15 years in this industry, I watched clinics spend real money to find patients and then lose them in the gaps between one stage and the next. The Map is how we close every one of those gaps.”
Where does your clinic leak?
Get your free Leak Map: where your clinic loses patients, scored against the clinics we run, your 90-day recovery number, and the fixes in order. Your report arrives in your inbox in a few minutes.
Sources
- Hasvold PE, Wootton R. Use of telephone and SMS reminders to improve attendance at hospital appointments: a systematic review. J Telemed Telecare 2011;17(7):358-64. doi:10.1258/jtt.2011.110707
- Gameiro S, Boivin J, Peronace L, Verhaak CM. Why do patients discontinue fertility treatment? A systematic review. Hum Reprod Update 2012;18(6):652-69. doi:10.1093/humupd/dms031
- Christianson MS, Stern JE, Sun F, et al. Embryo cryopreservation and utilization in the United States from 2004-2013. F&S Reports 2020;1(2):71-77. doi:10.1016/j.xfre.2020.05.010
- Lee MB, Siavoshi M, Kwan L, Kroener L. Elective fertility preservation: a national database study on trends in oocyte cryopreservation and oocyte utilization. Am J Obstet Gynecol 2025;234(2):432-439. doi:10.1016/j.ajog.2025.08.032
- Lyerly AD, Nakagawa S, Kuppermann M. Decisional conflict and the disposition of frozen embryos: implications for informed consent. Hum Reprod 2011;26(3):646-54. doi:10.1093/humrep/deq368
- Platform figures: live GrowthOS data for active clinic accounts, last 90 days, refreshed daily.