It’s time to diagnose what the problem is with your healthcare clinic or business, that is preventing you from growing at the rate you want to (and need to), is causing you to overwhelm your team members and staff, and is allowing your competition to beat you. Let’s start your visit with a simple survey:
1. How do you feel about your current marketing campaigns?
a. Energized and motivated
b. It’s okay, I’ve seen worse
c. I’m frustrated, it’s not working
d. I have no idea what we’re doing
2. How much time are you spending on marketing activities each week?
a. More than 10 hours
b. 5-10 hours
c. 1-5 hours
d. I don’t have time for marketing, I’m too busy seeing patients/running the business!
3. How much money are you willing to invest in marketing each month?
a. $1000 or more
b. $500-$1000
c. $250-$500
d. I don’t have any money for marketing, we’re a small business/clinic
4. What is your primary goal for your marketing campaigns?
a. To attract new patients/customers
b. To retain existing patients/customers
c. To increase brand awareness
d. I don’t know, what should my goal be?
5. What tactics are you using to market your healthcare business?
a. Social media
b. Networking and referrals
c. Traditional advertising (print, radio, TV)
d. We don’t have a marketing plan, we just do what we’ve always done
If you answered ‘C’ or ‘D’ to any of the above questions, it’s time for a change. Marketing your healthcare business doesn’t have to be complicated, time-consuming, or expensive – but it does require a strategic approach. The good news is, we’ve got the secrets to powerful healthcare marketing, and we’re sharing them with you in this book.
Over the next few weeks, you will learn:
– How to create a marketing campaign that gets results
– How to use automation strategies to save you time
– How to craft an effective message
– Ways to market on a budget
– The best channels to reach your target market
– How to measure your marketing ROI
If you’re ready to jumpstart your healthcare marketing and grow your business, this blog series is for you. Let’s get started!
Creating an effective healthcare marketing campaign can feel like a daunting task, but with the right approach it can be surprisingly simple – and even fun! So get ready for some secrets to powerful healthcare marketing, so that you can create a campaign that gets results.
Healthcare marketing campaigns need to achieve three key objectives: attract new patients or customers, retain existing patients or customers, and increase brand awareness. To craft an effective message, start by identifying your target market – who are you trying to reach with your marketing campaign? Once you know your target market, you can determine the best channels to reach them. Healthcare marketing campaigns can be very effective when they use a mix of traditional and digital channels.
Some traditional healthcare marketing channels include print advertising (e.g. in magazines or newspapers), radio advertising, and television advertising. Healthcare businesses can also use more modern digital channels such as social media, email marketing, and website banner ads. It’s important to remember that not all channels will be equally effective for all businesses – it’s important to test different channels and see what works best for your particular business.
When planning your budget for a healthcare marketing campaign, it’s important to consider both the cost of creating the marketing materials (e.g. hiring a designer) and the cost of distributing the campaign (e.g. purchasing ad space). Make sure to also factor in the time required to plan and execute the campaign, as this will impact your overall budget.
Last but not least, don’t forget to measure your results! Healthcare marketing campaigns should be designed with measurable goals in mind, so that you can track your progress and ROI. By measuring your results, you can make adjustments to your campaign as needed and ensure that you are getting the most bang for your buck.
So let’s jump in and figure out how to strategically do each of these things over the next few weeks!
